Hello!
My name is, Lachlan. It’s nice to meet you.
Get to know me in 10(ish) scrolls.
Give me a buzz for more.
I’m a strategic leader specialising in brand and transformation
(I’m currently the Head of Transformation for Anomaly across Europe. Before this I ran the Strategy Department at R/GA London)
Helping clients navigate the complex landscapes of business and brand created by new digital technologies
I wield both stories and systems
Meeting people’s needs in a way that moves culture and works for business. Bringing humanity to digital experiences and creating connected-stories built to travel through culture. And helping to design and deliver new models of success to unlock new growth.
My ability to bring together multiple strategic approaches, disciplines and crafts means I actually deliver integration, not just talk about it.
Rethink / Transform / Invent / Launch / Sustain / Learn / Adapt
My breadth of skills and experience means I can follow something through from its beginning as a business challenge all the way through to a product / service, brand strategy, communications and campaigns and then bring it into the world to make it a part of culture.
I love orchestrating unique combinations of people and processes to push what’s possible
(I’m also a big fan of alliteration)
I welcome everyone into the sandpit, and together we play our way forwards
I think out loud, I draw a lot and look for the fun in everything
And I do it fast, loose and focused
(you have to let some chaos in to find the interesting stuff, but strategy doesn’t mean slow and complicated)
You can find me doodling on post-its, filling up a whiteboard, or building together in a bunch of collaborative tools*
*The proper use of Slack, Google docs, Notion, Otter and a whole bunch of other creative collaboration tools gives people creative superpowers.
But all I really need is a bunch of interesting people to play with.
More?
Take a look at some of my work
Let’s get personal